Apple Store - Wikipedia. Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell Macpersonal computers, i.

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Phonesmartphones, i. Padtablet computers, i. Podportable media players, Apple Watchsmartwatches, Apple TVdigital media players, software, and select third- party accessories. The first Apple Stores were originally opened as two locations in May 2. CEOSteve Jobs, after years of attempting but failing store- within- a- store concepts. Seeing a need for improved retail presentation of the company's products, he began an effort in 1.

Ron Johnson in 2. Jobs relaunched Apple's online store in 1. Despite initial media speculation that Apple would fail, its stores were highly successful, bypassing the sales numbers of competing nearby stores and within three years reached US$1 billion in annual sales, becoming the fastest retailer in history to do so. Over the years, Apple has expanded the number of retail locations and its geographical coverage, with 4. July 2. 01. 7. Strong product sales have placed Apple among the top- tier retail stores, with sales over $1. In May 2. 01. 6, Angela Ahrendts, Apple's current Senior Vice President of Retail, unveiled a significantly redesigned Apple Store in Union Square, San Francisco, featuring large glass doors for the entry, open spaces, and rebranded rooms. In addition to purchasing products, consumers can get advice and help from .

The new design will be applied to all Apple Stores worldwide, a process that has seen stores temporarily relocate or close. Many Apple Stores are located inside shopping malls, but Apple has built several stand- alone . It has been granted design patents and received architectural awards for its stores' designs and construction, specifically for its use of glass staircases and cubes. The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores.

Apple's notable brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product releases. Due to the popularity of the brand, there are numerous job applications, many of which from young workers. Although Apple Store employees receive above- average pay, are offered money toward education and health care, and receive product discounts, there are limited or no paths of career advancement. A May 2. 01. 6 report with an anonymous retail employee highlighted a hostile work environment with harassment from customers, intense internal criticism, and a lack of significant bonuses for securing major business contracts.

Description. According to Jobs' biographer Walter Isaacson, Jobs began a concerted campaign to help sales by improving the retail presentation of Macintosh computers. Even with new products launched under Jobs' watch, like the i. Mac and the Power. Book G3 and an online store, Apple still relied heavily on big box computer and electronics stores for most of their sales. There, customers continued to deal with poorly trained and ill- maintained Mac sections that did not foster customer loyalty to Apple and did not help differentiate the Mac user- experience from Windows. We're not happy with everybody. Between 1. 99. 7 and 2.

Mac authorized resellers dropped from 2. The majority of these were cuts made by Apple itself. Jobs proclaimed that Apple would be targeting Dell, with Cook's mandate to match or exceed Dell's lean inventories and streamlined supply chain, . These sites were designed by Eight Inc.

Comp. USA was one of the few retailers that kept its Apple contract by agreeing to adopt Apple's . This required that approximately 1. Comp. USA store would be set aside for Mac hardware and software (including non- Apple products) and would play host to a part- time Apple salesperson. However the . Comp.

USA president Jim Halpin, who proclaimed that he would make Apple products his top priority, was forced to resign a year later. Also Comp. USA had trouble finding well- trained staff, as most store clerks usually steered customers away from Macs and towards Windows PCs.

Despite these setbacks, Comp. USA sales of Macs had increased. Apple then added Best Buy as a second authorized reseller. Dell responded: . This angered Jobs, due to Dell's success with its online store originally built by Ne. XT, Jobs' former business that Apple acquired to bring Jobs back. A team of Apple and Ne.

XT employees spent several months building an online store that would be better than Dell's. On November 1. 0, 1.

Steve Jobs announced the online store at an Apple press event, and during his keynote speech, he said: . Jobs recognized the limitations of third- party retailing and began investigating options to change the model. The retail and development teams headed by Allen Moyer from The Walt Disney Company then began a series of mock- ups for the Apple Store inside a warehouse near the company's Cupertino headquarters. It was thought that because of the stores' diminutive size and non- aggressive sales team, Apple would succeed in presenting the Mac but fail in making a significant number of sales. However, the Apple retail program established its merits, bypassing the sales- per- square- foot measurement of competing nearby stores, and in 2.

Sales continued to grow, reaching $1 billion a quarter by 2. Then- CEO Steve Jobs said that . They just feel it. They feel something's a little different. The new displays added more information about the product, and let customers press a button to signal needed assistance.

The feature, which lets users choose the specific product model they want and gives users an option for picking up the product at a nearby Apple Store with the product in stock, aims to simplify and speed up shopping. If not immediately in stock, the feature gives users an estimated pick- up time. While inside an Apple Store, customers can also scan product barcodes to find technical specifications, ratings and reviews. The i. Beacon functionality, inside the . The upgrade lets customers buy products with RFID tags, supports credit card chips and PIN entry, and offers improved support for scanning the Wallet i.

OS app. In the email, Apple also wrote that employees should first ask the customer if they want a bag, rather than giving them one without asking. The primary areas of the change happened on Apple's website and store pages. According to The Globe and Mail, . The publication also wrote that . Jobs' involvement was described by The New York Times as . The Genius Bar provides software support for Mac.

OS and hardware service on products that are not classified vintage or obsolete. Apple dropped this amenity in February 2. Notable incidents include two burglaries in February–March 2.

Phones for a combined sum of more than $4. Additionally, in case of theft, a security measure renders devices useless, by activating a . The store is the only place in the world where Apple merchandise can be purchased, including T- shirts, mugs, and pens. Apple Inc. Retrieved July 1, 2. Retrieved March 2. Business Insider.

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